Shea Moisture’s Little Issue

So just yesterday, I watched a commercial from Shea Moisture that was posted via social media and it rubbed me all kinda wrong. My first thought after watching was, “Now Shea Moisture know they’re wrong for this one.” Many natural hair ladies (including myself) felt that the ad was disrespectful to the Natural Hair Movement…to say the least. The ad focused on women discussing their “hair struggles” but not one of the women in the commercial had kinky coily type 4 hair. Actually, only one woman had curly hair…waist-length loose curls. The other women were Caucasian with very straight hair.

Anyway, the ad missed the mark completely. In my opinion, it appeared to erase the very women whose hair struggles and subsequent support, helped Shea Moisture succeed in its beginning stage. I kinda understand what Shea Moisture was trying to do. They wanted to expand their brand’s market to include women who may not have normally considered these particular products as something they would personally use. They wanted to market towards Caucasian women…but somehow, they also felt that their base supporters needed to sit this one out. This was a huge mistake on their part. Shea Moisture has since apologized. But honestly, I’ve already begun looking for other natural hair products to try.

Listed are my top 10 natural hair products created by women of color:

1. WonderCurl 

20170325_024827000_iOS

http://www.WonderCurl.com

IG @WonderCurl

Scarlett Rocourt w Jelly

Founder: Scarlett Rocourt

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2. TheManeChoice

Image result for the mane choice products

http://www.themanechoice.com

IG @themanechoice

Image result for courtney adeleye

Founder: Courtney Adeyele

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3. Karen’s Body Beautiful

 

Image result for karen's body beautiful products

http://www.karensbodybeautiful.com

IG: @karensbeautiful

Image result for karen tappin

Founder: Karen Tappin

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4. Naturally Smitten

Image result for naturally smitten

http://www.naturallysmitten.com

IG: @naturallysmitten

Image result for tasha branham

Founder: Tasha Branham

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5. FroButter

Image result for frobutter

http://www.frobutter.com

IG: @FroButter

Fro Butter Founders

Founders: Susan Stewart and Caroline Maina

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6. Camille Rose Naturals

Image result for camillerosenaturals

http://www.camillerosenaturals.com

IG: @camillerosenaturals

Image result for janell stephens

Founder: Janell Stephens

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7. Eden Body Works

Image result for eden bodyworks

http://www.edenbodyworks.com

IG: @edenbodyworks

Image result for jasmine lawrence

Founder: Jasmine Lawrence

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8. Jane Carter Solution

Image result for jane carter solution

http://www.janecartersolution.com

IG: @janecartersolution

Image result for jane carter

Founder: Jane Carter

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9. Curls-Organic Hair Products

Image result for curls organic hair products

http://www.curls.biz

IG: @frizzfreecurls

Image result for mahisha dellinger curls

Founder: Mahisha Dellinger

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10. TGIN – Thank God I’m Natural

Honey Miracle Deep Conditioner for  Natural Hair - 12oz

http://www.thankgodimnatural.com

IG @tginatural

CT-Headshot-Final-4.12.2016

Founder: Chris-Tia Donaldson

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